✮✮✮Maybelline Fit Me Matte Foundation & Wet n’ Wild Photo Focus Foundation✮✮✮
Rating is out 10 out of 10, with a full point given for each of the ten sections listed above. Points per section may be issued in the following denominations: 0,.0 .25, .50, 1.0. For further clarification, the sections listed are worth a total of 1.0 point and are:
- Company Profile & Personality: (available information about the company, cruelty-free status information, philanthropic efforts, unnecessary controversy, indie company vs mainstream)
- Price: (product cost, availability of product, shipping cost, available coupons)
- Purchase Process: (order time vs receipt of product turn around, availability of product, email notifications including shipping & tracking number, email notification for delivery)
- Packaging: (was the item securely package, decorative packaging efforts including information card about the product, upcoming sales, or the company itself)
- Pigmentation: (via swatches)
- Color Payoff: (via application to the area applicable)
- Product Application: (ease of application of the product, for example for eyeshadow, is there fall out, creasing, etc.
- Performance: (longevity of wear)
- Product Value: (price to product amount ratio, i.e. price per gram + product quality + consumer response (popularity of the product and consumer response) + repurchase option)
- Overall Product Presentation: shade variation (if eyeshadow), women of color friendly, pale people friendly, universally applicable to many skin tones, desire for repeated use, would you repurchase the item again, is this product associated with a particular trend or is does it market the companies individuality, does the product set a new & innovative trend, is the product effective (does it do what it’s designed to do), does the product have potential multiple application opportunities (i.e. can the product be used as a blush & lipstick), is the product limited edition or a permanent product, is the product part of a collection, is the product consistent (from shade to shade, if an eyeshadow palette) from color to color in a part of a collection and does it function and operate the same each time applied.
Price & Purchase Process & Packaging:
The two foundation’s that I consider the most notable or best drugstore foundations are Wet n Wild Photo Focus Foundation and Maybelline Fit Me Matte & Poreless Foundation. Both foundations are extremely affordable, with Wet n Wild’s Foundation averaging $5.99 and Maybelline’s averaging at $7.99. Both foundation’s you can catch on sale during a buy 1, get 1 ½ off at your local ULTA, Walgreens, CVS, Wal-Mart or Target. Both foundations have accompanying face powders and have a decent shade range, in which one can purchase additional shades online as opposed to shopping in a store. Neither foundation’s shade range compares to newly launched foundations such as Covergirl Trueblend Matte Made Comfort Matte Foundation, but Photo Focus & Fit Me foundations carry more shades than brand’s like Rimmel, Physician’s Formula and even L’Oreal Infallible Matte Foundation.
One definite drawback to Maybelline’s Fit Me is that it does not come with a pump, however, you can purchase a pump online from various vendors at an affordable price. The Photo Focus Foundation does not have a pump but instead comes with a spatula attached to the top of the foundation cap. The only problem with the spatula concept is the question of how sanitary its use is, especially if you’re applying it to more than face.
Pigmentation & Color Payoff & Performance:
Brands in general, both affordable/drugstore and high-end/luxury are beginning to look at being more inclusive in terms of shade range. When in found in drugstores, these two foundations have a limited shade ranges, but if you take the time to look online you might find a shade suitable for your skin tone. Drugstore foundations are notoriously lacking in shade range, but over the last year, all brands are making strides in inclusivity. One solution to finding your shade in these brands is mixing one shade with another, and since the price is so affordable it is a bit more feasible than buying a $40 high-end foundation that you would only to be able to find at exclusive drugstores or online. The Maybelline Fit Me Matte & Poreless foundation wears well throughout the day and when set with the Fit Me Loose Powder, it appears flawless on the skin. Perfect for both warm & cool climates and although it is a matte foundation, it doesn’t appear cakey or like cement. It’s definitely more a natural matte finish, while still staying in place! The Photo Focus foundation also lasts well throughout the day, however, I choose to set it with the Too Faced Peach Perfect Mattifying Loose Powder. I don’t particularly care for shade range in the Wet n Wild Pressed Powders, so using either the Too Faced Loose Powder or even better, an affordable option would be the Flower Beauty Translucent Loose Powder.
Overall Product Presentation:
There are several things that I look for in a drugstore foundation. First being cost effectiveness, second being a decent shade range, third longevity of wear and last being the foundation’s ability to place well with other face products.
Rating: 9/10 & 9/10 The only real issues I take with either of the products are packaging and the Maybelline Fit Me Foundation doesn’t have a pump on it. Given the nature of the drugstore industry, these brands are not well known for luxury packaging because it cuts down on cost significantly, but it leaves a bit to be desired in the aesthetic aspect of the packaging. Nowadays a pump is almost a necessity when dealing with base products, although there are some high-end brands that won’t even spring for a pump for foundations. Overall, these are my top two favorite foundations from the drugstore and I absolutely recommend that you check them out!