Featured Posts


Rating is out 10 out of 10,
with a full point given for each of the ten sections listed above. Points per
section may be issued in the following denominations: 0,.0 .25, .50, 1.0. For
further clarification, the sections listed are worth a total of 1.0 point and


 One thing I like
about this brand is that there is such a wide variety of shades from the very
light to the deepest and most pigmented shades. Also, most of the shades are
offered in several different sizes, from 26 mm on up! Shadow prices start at $5
for a 26 mm to $8 for a 26 mm depending on the finish of the shadow. The
shadows come in matte, shimmer, electadescent neon, and duo-chrome finishes;
The palette that I created has a mix of matte, shimmer, and duo-chrome. If you
have ever visited my YouTube channel (Click HERE!) you know that I am a big fan of blue &
green, as well as pink & purple. This particular palette is a pink &
purple-themed palette. To customized this palette was quite affordable
considering the remarkable quality of the shades.

Company Profile

The company is owned by Ms.
DeAndra and is located in Salem, Oregon. The brand’s owner encourages its
customer to contact the company regarding general; inquiries, order inquires,
and wholesale inquiries, You can reach out to the company through email
(Click HERE!) or you can reach them directly via phone
at 503-877-9456 during business hours (9:00 am – 6:00 pm PST).

Purchase Process 

The only issue that I
personally had with the purchase process had absolutely nothing to do with the brand itself, but because the selection is so varied and there is such a
fantastic and well-rounded shadow range I had difficultly narrowing my choices
down to a 9 pam customized, a rated palette of pink & purple shadows. There
was so much to choose from that it made it a tad bit hard to narrow down the
palette to shades that created a unique, personalized compilation of shades
that articulated my own personal style. I think that’s actually a good issue to


Each shadow is packaged in
minimalistic individualized simple sleeves which are comprised of a combination
of plastic & cardboard. They are packaged together tightly is a shipping
box that is appropriate and adequate to the space necessary to secure all the


The smart and more
profitable move for most indie besuty brands is to utilize small to mid size
youtuber to aid in capturing customers that are looking for high quality
products that address unique and reasonably priced. Devinah uses this type of
smart and strategic marketing in such a manner as competition head begin to
rise among even smaller indie brands

Comparable Brands 

A brand that comes top mind
that is similar to Devinah is Sydney Grace, both offering high quality products
at competitive prices that are unique and create trends instead of following


This is not my first
experience with Devinah Cosmetics and their beautiful and varied selection of
shadows. Devinah offers a wide and remarkable grouping of shades that
effectively ranges in each shade. I, myself pur together a small curated
palette of my favorite 2 shades, purple and pink. These swatches below can
attest to the outstanding pigmentation these shapes provide. 

Color Payoff 

There is a distinct
difference between pigmentation and color payoff. The payoff is more about how the
population transfers top the eye and how it blends out. Does it skip? Is our
too difficult top blend? Does it play well with other shadows? In terms of
these questions regarding these shadows is that the shades I picked, which
tend to be problematic along the color spectrum.  Is that they blend
amazingly well and maintain the integrity of the pigment when translated to the


As always, Devinah delivers excellent quality with a wide selection of shades that are available to create monochromatic curated  palettes similar to the one I created above. Definitely a beauty brand to support in the burgeonin

Product Presentation

 A fantastic brand owned by a very innovative and trend setting female who who is bravely moves head  first into the ever evolving competitive  Indie Cosmetics market. Well done Devinah!

Devinah Single Shadows
Custom Purple & Pink Palette

via Blogger https://ift.tt/3gLKd3t